Gruler Nation Podcast

Episode #77: Best- Selling Author, Podcast Host, and CEO: Jeremy Jones

December 16, 2019 Robert F. Gruler Jr., Esq.
Gruler Nation Podcast
Episode #77: Best- Selling Author, Podcast Host, and CEO: Jeremy Jones
Chapters
Gruler Nation Podcast
Episode #77: Best- Selling Author, Podcast Host, and CEO: Jeremy Jones
Dec 16, 2019
Robert F. Gruler Jr., Esq.

Jeremy C. Jones, a proud military veteran, is also a family man and entrepreneur who lives in Paradise Valley, Arizona. His accomplishments include being a four-time #1 Best-Selling Author on Amazon, hosting the popular podcast “Ideas & Impact", and founding and serving as CEO at Jones Media Publishing.  

 

Jones Media Publishing empowers authors to write, publish and promote their books, using a unique process Jeremy developed. Jeremy believes everyone needs a coach or mentor. Most coaches are limited to hourly fees or 1-on-1 clients. This is how to build a lifestyle coaching business while impacting 10X people in a positive way. 

 

To learn more about Jeremy Jones check out Jones Media Publishing at www.jonesmediapublishing.com or visit Jeremy's website at www.askjeremyjones.com and be sure and give him a follow on Instagram @askjeremyjones!  

Please Like, Subscribe, and Comment below! 

  

#militaryvet #veteran #entrepreneur #bestsellingauthor #author #coach #CEO #JonesMediaPublishing #mentor #10X #AskJeremyJones #podcast #InspirationwithGrulerNation#inspire #gruler #inspiration #GrulerNation #GrulerNationPodcast #gnp #arizonapodcast #scottsdale #yesphx #phx  

 

The Gruler Nation Podcast is a show that focuses on conversations with interesting "Level 10" people passionate about changing the world with their work, relationships and ideas. The show is hosted by Robert Gruler, an attorney and founding partner of the R&R Law Group, a criminal defense law firm based in Scottsdale, Arizona focused on helping good people charged with crimes move forward with their lives.   

 

Interested in being on the show or have a guest recommendation? Email Robert directly at robert@rrlawaz.com or faith@rrlawaz.com and be sure to visit www.robgruler.com for more information! 

Support the show (https://www.ericshouse.org/donate/)

Show Notes Transcript

Jeremy C. Jones, a proud military veteran, is also a family man and entrepreneur who lives in Paradise Valley, Arizona. His accomplishments include being a four-time #1 Best-Selling Author on Amazon, hosting the popular podcast “Ideas & Impact", and founding and serving as CEO at Jones Media Publishing.  

 

Jones Media Publishing empowers authors to write, publish and promote their books, using a unique process Jeremy developed. Jeremy believes everyone needs a coach or mentor. Most coaches are limited to hourly fees or 1-on-1 clients. This is how to build a lifestyle coaching business while impacting 10X people in a positive way. 

 

To learn more about Jeremy Jones check out Jones Media Publishing at www.jonesmediapublishing.com or visit Jeremy's website at www.askjeremyjones.com and be sure and give him a follow on Instagram @askjeremyjones!  

Please Like, Subscribe, and Comment below! 

  

#militaryvet #veteran #entrepreneur #bestsellingauthor #author #coach #CEO #JonesMediaPublishing #mentor #10X #AskJeremyJones #podcast #InspirationwithGrulerNation#inspire #gruler #inspiration #GrulerNation #GrulerNationPodcast #gnp #arizonapodcast #scottsdale #yesphx #phx  

 

The Gruler Nation Podcast is a show that focuses on conversations with interesting "Level 10" people passionate about changing the world with their work, relationships and ideas. The show is hosted by Robert Gruler, an attorney and founding partner of the R&R Law Group, a criminal defense law firm based in Scottsdale, Arizona focused on helping good people charged with crimes move forward with their lives.   

 

Interested in being on the show or have a guest recommendation? Email Robert directly at robert@rrlawaz.com or faith@rrlawaz.com and be sure to visit www.robgruler.com for more information! 

Support the show (https://www.ericshouse.org/donate/)

Speaker 1:

This is episode 77 of the ruler nation podcast. My name is Robert ruler, joined today by Jeremy Jones. Let me tell you a little bit about Jeremy. Jeremy does a lot, so he's a proud military veteran family man. He's an entrepreneur. He lives over right around the corner in paradise Valley here in Arizona. He is a four time number one bestselling author on Amazon. He hosts a popular podcast, ideas and impact. He's got 160 episodes live, which is outstanding. He's a founder , a founder, and he serves as the CEO of Jones media publishing. He's a coach. He does everything and so I'm really excited to speak with you today. Jeremy, thanks for being here. Thank you so much for the invitation. I appreciate it. So I want to start with a little bit more about about how you got where you are. You know, a lot of what we talk about on this show is kind of how people evolved into the entrepreneurs, into the coaches, into the business people that they are a , because it's not, it's not an easy journey a lot of the time . And I know you've got experience in the, you know, in the military and whatnot. So why don't we kind of give us, give us a little bit of background. Who is Jeremy Jones? Where did he come from?

Speaker 2:

Yeah, absolutely. So I , uh , I grew up in Southern California. Um, my mom worked, my dad worked full time and I wanted to, when I graduated high school, I wanted to go out, I wanted to travel, I wanted to go to college. I wanted to just go out and do things and experience things. And my parents didn't have money to send me to college. So I looked at what are my, all my options here and what I can do. The very best thing that I figured I could do was stumble myself over to the recruiter's office and they got me right. So I, I looked at the different branch. It was literally, it was just like, let me just go test this out and see what happens. I went into the Navy recruiting office and it was literally like, okay, that sounds good. Let's do it, you know? And so I was recruited into the Navy and went through bootcamp in Chicago. I scored a not incredibly well, but pretty good on my scores and so I got a couple of choices of what I could do. So I was an electrician on an aircraft carrier for about four years. Wow. Yeah. And I did a two-and-a-half deployments. Um, just to give you a reference and your, and your audience a reference of time. Uh, when I was getting ready to finish the military, I was, I was ready to get out. I had looked at Arizona as a place that I wanted to move to and go to. I had a college picked out that I wanted to go to . Everything was lined up. It was just a matter of waiting. And then September 11th, 2001 happened. Wow. Yeah. So we were, we were traveling, hitting a few extra places. We stopped. All of our visits are the places where we're going and went straight to the Persian Gulf and we're there for 110 days straight in the Persian Gulf for that retaliation for September 11th. And so I was a part of that operation enduring freedom and that, because it was a part of that, that , uh, idea of freedom has always been like a part of who I am and what I do about , uh, you know , uh, living a life that I want to having the freedom and the time ability do that. And that's how I kind of moved into starting my own business. I just, I wanted to, I , I came to Arizona, I got my bachelor of arts, I started working for a company, I was working for a construction company doing, you know , graphic design, web design, stuff like that. Uh , but just was so discontent in working for someone else. And that's how I kind of moved my transition, which we can kind of talk about into working for myself and growing and starting my company.

Speaker 1:

Yeah. And so today, I mean you're, you're kind of primarily focused on two areas. Yup . And you've got the, you help people organize and publish books. Yup . And then you've got a coaching practice. Yes. Right. Yup . Can we start with the, with the book publishing , uh , process or, or, or how you [inaudible] the reason why I ask, it's like I was, before we hopped on, I was telling you a little bit about it. It's kind of serendipitous that I'm talking to you because I'm doing both those things right now. I've got a book that I'm working on and a coaching program, so I'm super interested in what you do. But how about, how about the , the power of offering a book. Can you give us some, some experience from the clientele that you've worked with? Why should people publish a book?

Speaker 2:

Yeah, that's a great question. So really our specialty at Jones media publishing is, ah , we've , we've developed a niche where we work primarily with coaches, consultants and speakers that want to put together a book from start to finish because there's a lot of support that you need in between there. And then publish a book, promote it successfully, and then proactively use it as a tool to get speaking engagements and to acquire new clients. So there's a lot of pieces that happen in there. The basically the ways that people would traditionally publish a book as there's basically two paths. Number one is you write , you finish, you edit your book, and you submit it to a traditional publisher in that path. It's a slow, very slow process. Most authors do not get a a royalty advance, you know , a cash advance. And from my interviewing, a lot of people that have gone that way, you're very fortunate to get like a thousand dollar advance. And what a lot of people don't realize is when you get an advance, it's what they call it, an advance because it's an advanced towards your royalties. So they'll pay you maybe 10% royalties on the net of a book. So you're making pennies per book. And if they give you a thousand or $5,000 advance, you make zero royalties until that 5,000 is paid back. Got it. Right. So, and then you're making pennies and the publisher's not doing all the promotion for you. They expect you to show up to an interview. They expect you to show up to these media appearances if they even line them up for you. So we kind of flipped the model on its head. I'm going kind of going back to my story a bit, which kind of which I'll frame of why we created this process. The way we did is when I initially was starting and growing my business, I was looking for a way to differentiate myself and my business. And as I was looking through all the different things, the best way that I found to do that is by adding value first. So I started my podcast, I wrote a book, and I found that writing a book completely framed who I was and what I did in the mind of my potential clients. Yeah. It opened up doors for speaking opportunities to be able to go. Like one of the things that immediately lined up was I had a company that as it was starting to figure out marketing and do marketing, they're like, yeah, we'd like to come in, we'll pay you to speak. Plus we'd like to purchase 2000 of your books. I was like, wait, what? Wow. Yeah. And so I figured out this process that we teach our clients as well. Like we just recently had one of our clients lined up a company that wanted 3,500 over books for all of their employees for this big company. And so the difference is the author, which in our model, the author retains full rights to their book and they earn 100% of the royalties. It's a lot of growth . Our client, a recent client , uh , she'll earn roughly about nine to $10 per book times 3,500 bucks. Wow. That's like 35 grand. And that doesn't even count the speaking fees. Wow. Right. So we created this model where what we call, it's a traditional publishing house model. Author keeps the right and they keep full royalties. Plus we give that whole model of how do you launch, promote your book , uh, how do you do ongoing book promotion and how do you create a process that uses your book as a proactive tool to acquire new clients or to get speaking engagements. So we've created a process for them to be able to do that. And you've, you've personally done it four times it sounds like . Exactly. Yup . So I've, what I've done is I've integrated both of those models together. So the way that we do it is we have a nine step model that we do over a three month period of time. So we have a three month program where someone basically ties in and we provide all the education and the week by week by week, over the period of 12 weeks where we go through our model. And it's a, basically it's a coaching program plus a book publishing program at the same time. Okay. So are you, are you actually helping people write the content? We do that as well. Okay. So yup . Yeah. Cause I , cause I've heard of those other basically those companies that say, you know, you give us X amount of money and we'll interview you a few times. And then they take the interview content and they formulate it into a book and they're basically done. You've written a book [inaudible] yeah . So we have two, two models of the way that we do it. Yeah . So with our, with our 12 week program, the first, first step is the foundation and the content, right? So everything we look at is who is your perfect client? What would be a speaking engagement that that would be ideal for you? And we help structure and outline the book first. So we support and give all the coaching to structure an outline the book first. So we start with that. Then there's basically two ways that we go about doing it. Number one is , uh , the is doing the writing. So what we found is once you have a book that's structured properly the right way, it makes that writing process a whole lot more efficient, efficient, right? Dramatically decreased at the time that it takes. Uh , we do a lot of research on book length, so we know roughly about how many, how many chapters there should be that the word count for each of the chapters. So we coach and educate our authors all along the way with the process. And then they can get their book written in roughly about two to three months. We have book content that's written right after the book contents written, the author sends it over to us, we review it, make sure everything is in place, and we have a full editorial team. So we have a whole team of editors that we've hired. So now you have all your content that's edited professionally by a professional editor. Yeah. Right. So we go through that whole process. The second way we do it is very similar to what you explained is we have a unique process that we've developed similar to ghost writing, where we do a series of interviews by phone that goes to a content writer and the bulk of the content is that [inaudible] .

Speaker 1:

Yeah. Yeah. That's interesting. It's, it's, to me it seems extremely valuable to have a book. Now, I don't, I don't actually, you know , read a lot of the hard copy books. I listened to a lot of the audibles and I, and I have a lot of stuff on the Kindle and whatnot. Um, but, but I would imagine there's a, there's a good section of the population who says, what, why should you go through all of that trouble? Why the effort of writing a book, nobody reads anymore. You know, it's kind of that, that dumbing down in a lot of ways of, of kind of the culture. It's all, it's all Netflix and YouTube and memes and all of that. Nobody's reading anymore. Can you talk about kind of some of the benefits of, of having that book? I mean, I had , so I had another guy on the podcast who doesn't have business cards. He has books, he carries his books everywhere. And he told a story about every time that he, you know, if somebody says, Hey, I have a business card. He goes, no, I got a book here. Here's my book I wrote. Right? And he says that, that, that act, that changes the whole dynamic of that relationship because now he's got a credibility. He's an author. Can you speak to some of that?

Speaker 2:

Yeah, 100%. So , uh, I found that exact same thing. There's people that are readers and they're always looking to grow and read and they'll read and they'll read your book. Then there's different modalities, right? So there's a paperback book. Some people just prefer a paperback. I like a paperback sometimes, but also sometimes I don't want to carry books around if I'm flying somewhere, if I'm going to speak somewhere, I don't want to carry a stack of books. Right . So I've got my Kindle, so I've got an app on my phone, the Kindle app, where I can have as many books as I want. They're all just loaded on there and I can just kind of scan through, look through my notes or download a new book and have a new book. So I like that mode as well and find a lot of people will do the same. They'll have the paperback to also purchase the Kendall . Right. Then I'm the same as you. I'm a , I'm an audible subscriber. I absolutely love it. So I listen to audible as well. So I do all three. Some people only prefer one, some people only prefer the other . So that's that. I think there's different moment modalities. Then to the other side of it, a book, what it does is it frames and positions the author as an authority and an expert. Right ? Right. Because when you publish a book, you're seen as the published expert on a particular topic, and that's really important. What we do is because when we, when we look at all of the foundation to the content of your book, a couple of pieces are important. Number one is your book title. That is speaks to your ideal client, right? It's not just a bunch of stories and experiences that you've had. It specifically speaks to your ideal clients . So we all take that all into consideration. Then the structure of your book that it serves that purpose. So what we found is that similar is an example. It's kind of funny example that I always like to use this , you know, like valuable artwork or paintings, right? Why don't we just take the painting and just tack it to the wall, right ? Because it looks much better with a nice frame. And that's what a book does, is it frames you as the expert to position that this is valuable. And that's what it really does is it helps in the eyes of the consumer. They are, they , it positions you as someone that demonstrates that you're someone worth listening to. And it builds trust. It builds credibility, and it builds rapport with your ideal clients. Right? It's hilarious whether they read it or not. Right? It's still, it's still, you still go, wow, that guy wrote a book, you know, he must, he must be really smart. He must be, you know , an impressive guy. And I'm sure, I'm sure a lot of them are. Uh , but , but that's great. So I mean, so essentially you're, you're helping, you're coaching people on, on writing a book, but you're also coaching , uh, in , in other areas. Can you tell us about that? I know you have an online helping people grow online businesses. Yeah, absolutely. So the way this kind of came about is, is uh, is really interesting. So when I first started my business, I was doing freelance work. So I was working for a company plus I was doing freelance work and I couldn't seem to figure out how to get my business full time. So that's when I authored my first book. I was trying to figure this out. I was starting to, to grow my business and I just couldn't seem to get it going. And as I was out in the community here locally, I was going to book signings. I was trying to meet other experts. I met Gary Vaynerchuk, had him as a guest on my show on his first tour , uh , crush it tour. He came to Tempe, I met him, had him as a guest on my podcast. It was awesome. I connect , stayed in touch with him, connected with him, followed his stuff. His new book came out, the jab, jab, jab, right hook. So this was several years ago now that new book came out. This was actually, you know what, that was a , I think it was 2013 is when that book came out. I went to this book signing and I would meet other people at the book signing , just trying to make connections and network and things like that. Right. Well, I met this guy there, Joe Polish, who runs genius network, which I, yeah , I saw that you're kind of connected with those guys. Yeah . So I met Joel Joe polisher and I was trying to figure this thing out. I had all these skills in these different areas and things that I could do , uh , that I know could be really valuable out there. I just couldn't figure out how to market myself. And he's the marketing guy, right? He's brilliant. Yeah . So I told Joe is like, man, I'm just looking to do something else. I'm just really, I've got a lot of energy and want to do this. She's like, you know what, we got some stuff that might be able to help us at our team. So I went and interviewed and was hired at Parana marketing and genius network. Yeah. What a small world I know. And I worked, I worked for Joe and learned a lot over the period of about two and a half to three years behind the scenes and that was the best mentorship experience I ever, I'm so thankful to and who he connected me with and introduced me to. I went to every single genius network meeting for three years. Wow. And genius network members have two meetings a year. And so I figured as I was starting this process, I went to one meeting, I was like, this is going to be huge for my learning. Yeah . And the one of the things that I learned that why my podcast, which is evolved over the last couple of years, is that we changed the name from what it was before. Two ideas that make an impact. And what I, what I learned from Joe and what I learned from a lot of these guys is ideas are great, but they are meaningless and not valuable until you execute on those ideas, right. That's when they're valuable. And so on the show, what we talk about is ideas that make an impact because you execute on them . What are those ideas that make an impact? So what I learned from Joe and what I like when I tell this story is my 152 mentors that were all these genius network members, all the people that I was fortunate to meet is I learned it really the , the behind the scenes of being an expert, being an authority , um, you know, building an expert platform. All those things integrated together. So that's what my book publishing program became about three years ago. I developed this nine step plan where we take people from, you're an expert, like our ideal client is you're an expert, you're really good at what you do. You've got some clients, you've got some testimonials now you want to take it to the next level, right? To become a specialized expert is really where it's at, right? So you author a book on your specialty and what you do. And through our , our nine stage program, what we do is called the authority coach blueprint. It takes somebody that is good at what they do and help them become an authority. What they do. So through our nine stages, there's three, three stages to it. The foundation, the production, which is publishing the book, and then the launch and the promotion. In that launch and promotion phase, the end of our program, we have a program that I developed, which I basically learned from genius network and all those guys is I developed a process where I could acquire clients consistently using like LinkedIn and some other online platforms. We developed a process specifically for authors. So in our program we give them the roadmap of how to use their book as a tool to get speaking engagements and get new clients with some of these tools online. So that's the coaching that's involved with it. It's not just publishing a book and Oh great, now you have a book, you've got, you've got a tool now you can use.

Speaker 1:

Yeah. And I love how you sort of systematize it. You've got the nine steps, you've got the three different phases. Because for a lot of people, it's just kind of overwhelmed when they start thinking about, okay, they go, you know, they go to an event, they see somebody on stage and they say, you know, I'd like to do that one day. I've got something to talk about. I'm a great doctor, or I'm a great lawyer, I'm a great, you know , coach, whatever, you know, whatever niche they're in. But, but in order to do that, they're just completely overwhelmed. Wait , I gotta build my LinkedIn profile. Wait, I've got to build Instagram. How many views am I getting on YouTube? You know, how do I, a book I've got, I've got all these ideas. Should I cram them all into one or should I break it up into a book ? It just , it's just a lot in order to do that. And so you've got this system to just walk people through it. Kind of like paint by numbers, right? Just do this for a second and do this third. You talk about kind of the four pillars of, of growing an online coaching business or a coaching platform. Can you give us an overview on those?

Speaker 2:

Yeah, I'd love to. So what I've done is everything that I do is simplifying when I was, and it kind of goes back to my, my military career, I was an electrician on this aircraft carrier where there's all this electricity on the water. So there's like this dangerous situation happening, right? Yeah . So we had what we had to do when we were looking at troubleshooting something, okay , this, this , uh, this , uh , w whatever, like the elevator that brings up the, the jets would just go out, right? There's all these components and pieces to it. We had to simplify it to the simplest, what are the simplest pieces to this that makes this work? So I've kind of integrated that into, into what I do is like what, what makes up a successful coaching expert business. And I've narrowed it down to these, basically these four pillars, and that's what we've integrated in is number one, there needs to be some sort of traffic and promotion, right? You have a promotion. The way, the simple way I look at that as a promotion is making something known, right? So in order to do that you have to identify who are your perfect clients and how do you make what you do known to them. Okay? So you create a simple process in order to do that. The way that we found that works very well with experts is using things like a cold, cold email strategies work very well and also linked in advanced search strategies work very, very well. So that's a promotion strategy that we use there . The number two has to be some sort of a conversion mechanism. So once you're , once you promote and you get exposed to them getting your book in front of someone, there needs to be some sort of a conversion mechanism that happens there. Okay, so that's one pillar and piece to it. The third one is service delivery, right? So the service delivery, why we, why we encourage and like group coaching so much is because it's scalable. A lot of our ideal clients are coaches and consultants that usually start with one on one coaching. They charge hourly or they work with people one on one and most of them do that until they're tapped out and they think, Oh crap, I'm out of time. I have no more time. So why we like the group coaching model and why we teach it within our program so much is because you can serve more people and leverage your time with a group coaching model. Right. And the way that we recommend it is you have an online member area with curriculum, right ? So like with ours it's nine, it's nine components of curriculum that someone could go through first the foundation, then the production and then the marketing and the launch. So there's all that production that happens there and then you feed people into the process. You go through module one and then there's a group coaching. And so we serve our clients in about 45 minutes a week. Wow. Yeah. Yeah, that , that's,

Speaker 1:

that's awesome.

Speaker 2:

And provide a ton of like more value than we could before.

Speaker 1:

Yeah. Cause you're tapped out. Who , what kind of people are you working with or who's kind of an ideal person for this one? The reason I ask is I kind of feel like there's a lot of coaches right now, like everybody wants to be a coach. Everybody wants an online business because it's kind of the hot thing right now. You know, Bitcoin was hot. Now it's because , you know, create your own online course. Yeah . And there's some people who in my opinion, they don't have the credibility to be a coach. They haven't done anything that is a really noteworthy in terms of, you know, of their life accomplishments. Then they just want to say, I'm going to go be a coach. A friend of mine who's actually in the genius network, he posted , um, a comment on Facebook that kind of sparked my curiosity, said when the recession hits, when the economy goes bust, he's going to be really excited about it because all of the coaches are going to go away. All of those people who are kind of just throwing up a website, taking a bunch of money, not delivering any value, have no real experience, no credibility, haven't authored a book. They'll all go by the wayside cause they'll all have to go get real jobs. Right . Um, which, which is kind of a tangent there, but, but you know , back to the original question, who, who is a good candidate for, for, for working with you?

Speaker 2:

Yeah, so that's a great question. So I typically, when a brand new coach, they're working full time, they may have a little bit of savings. They left their corporate job, they're starting their coaching career and they go, I need a book first. I always tell them, get some clients first, right? You don't, you don't need a book initially starting out, right ? You need to get clients and stability in your business first. Once someone has clients stability, cashflow and you have a process and a method that can take someone from like, I like to use health coaching as a great example, right ? We all kind of know what makes up our bodies being healthy. We know we should eat right, we know we should exercise, but we like to have a coach and it's nice to have a coach for accountability, for structure to help us, even though we might already know what to do. Maybe they could offer some education and some coaching, but they facilitate from point a to point B. So our ideal clients already have taken a handful of people through point a to point B, usually some, a lot like they've been a coach for 20 years, but they've ever had a book and they know they should for years and years. They know they should have a book, but they've got this process that gets people incredible results. So what a book allows an expert to do is to can and clone their process and what they do, start the conversation with a wider audience that they never would have been able to reach before. Because most, most coaches that we interview to , uh , or basically qualify to be a part of our program because we are very selective in who we work with. Are they , um, are all referrals, most of them like 90%. When I ask how are you getting clients? Oh, word of mouth referrals. Because they're so good at what they do. Right. And that's who we work with. People that are very good at what they do. Their business almost completely operates by word of mouth, but they're like, I just need to get beyond word of mouth beyond this, reach a broader audience, make a bigger impact out there. And that's what a book allows you to do, is to get in front of other audiences. It's a noteworthy thing. Media, you know, to get onto a media things. They have got a new book. I can talk about this X topic for your audience. It's a noteworthy thing, right. You know?

Speaker 1:

Yeah. What about, what about people who are more inclined to try to figure it out on their own? Because to write a book, you mean really any of that stuff. Coaching and stuff, you know? Yeah. But writing a book, you know, because there's, there's, there's a lot of tutorials out there. You can read it on the internet. You know, Amazon has the self publishing stuff. Basically you throw in a manuscript and write you just, you're on Amazon now and uh, there's, there's sort of an idea that people can do it on their own when there's a lot more value in somebody who's already figured it out.

Speaker 2:

Oh yeah, 100% agree with you there. There are self doers out there that just need a little bit of education, which we provide a lot of free education on my website. I'm sure. I'm sure there's lots of people that will just take one little missing piece. They don't understand. They get value from our website and they can take it and do on their own. I said, go for it. If you've got all the components, like we've had some people that have come to us said , Hey, we need to publish a book. Say all right. We're looking at like, I share with them our process and packaging and we do lay out and they're like, Oh yeah, I have actually have a staff of 10 people. One of the people already does lay out for a newsletter and stuff like that. They could probably do the book and say, I have them do it. Yeah . If you've got staff and you can do it, do it. What we provide is the answer in the process for people that, that don't have it, right. They may already know what to do or what know what's involved, but what we do is really make it effortless so that you , you as the expert can take your expertise in what you do and make it a fun and enjoyable process. Because the , the thing that I always like to say is, yeah, hiring an expert is, yeah, you're paying money for it. It's going to be more expensive than doing it yourself. It will be, right? Sure . But if you think hiring an expert is expensive, try hiring an amateur. Right. Right. Or you know what I mean? It's like that's even more expensive cause you're, you're gonna either they're gonna do it wrong or get you in a legal bind, you know, doing something wrong. Right.

Speaker 1:

And just to get the opportunity cost on that also, I mean, what if, what if you're , yeah, you're an excellent whatever expert in your field. And you have to put that all aside to go figure out how to write a book and how to format it and how to get a cover and how to, you know, structure it appropriately. How much time are you wasting, how much money are you losing by not being productive in your core business and delegating some of the work to an expert. Exactly. Yeah. Or in addition to that, you've got, what if you put all that time and money and effort

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into publishing your own book or something and you have a failure to launch. Yeah . And now you're done. Now you're de-motivated, now you've got no enthusiasm about it. You just kind of, you just kind of blew it. And that's going to SAP your energy for the foreseeable future. Oh, for sure. Yeah. There's, there's massive value and that's why I love the coaching industry so much. Yeah. There's a lot of fakes out there and people just want to do it to make a quick buck. But there's a lot of really valuable coaches out there. Right. And that's how we , we have a really pretty strict process in the way that we, we interview and speak with everybody that comes into our program. We just don't have a way you can just go to the website and just order it like a shopping cart type of thing we speak with and we interview everyone just to make sure they've got an established business. They provide really good work. Everything that they do is with integrity. And like I said, there's a lot of coaches out there that provide an incredible service for people. They help people from where they are to get results that are transformational for their life. And the book just helps to speed that process up for them. Do you still, so I know you were involved with the genius network and you're a coach yourself. Do you still work with other coaches? Do you have, do you have coaches? Oh yeah, for sure. I have a F for quite a while, for about two years now. I have a, an online fitness coach that I work with. It's been incredible. Uh, was , he's been a guest on my podcast. We published his book, actually, Nate Palmer. Incredible. Really great guy. Um, and which , you know, right. You said on the show, he's incredible. Um, and yes, I've hired multiple co marketing coaches, business coaches. Oh, for sure. I'm a big believer in hiring coaches to help facilitate results. Even though, you know, I think everybody values, if you've never hired a coach is to take where you are in some area to help you get a better result. It's a , it's a great experience. Even the best golfers, best athletes have coaches because from our experience and perspective in life, we can only see so much. We all have blind spots. Right. It always amazes me when people don't see the value in coaching. Right. It blows me away. It's like the secret sauce. It's the, it's the ingredients on, on how to find success is by finding somebody who's already done what you want to do. Yeah . And getting their expertise on it. But I can't tell you how many people that I speak with who say, Hey, how's your law firm doing so well? Well, we'd spend all this money. We've got all , we've got this coach, this coach, this coach, this goes, we always go to different events and seminars. I mean, we're constantly doing that. And every time that we've stopped our coaching, our businesses plateau , right ? Every single time. So we're like, all right , we're not going to stop anymore or we're just going to , we're going to double down on it. But we'll tell people that and they'll just say, Oh my gosh, like that's a lot of money. That's a lot of travel. How do you, you know, how can you do all of that stuff? And you just can't, you can't. You have to kind of get a taste of it. And once you get that taste, they just want more and more and more, which is awesome. Absolutely. I agree. 100%. Yeah. All right, well listen , um, what's the process of working with you? So let's say let's just a little bit more granular. If people, you know, they say, or you know, I have been thinking about a book for a long time. I like the idea of having some structure around it. How do they connect with you? How do you kind of validate that this is going to be a good partner, you know, working with that individual? Yeah , so we have, we have two ways. The simple getting started way is if a coach is early, early in their process, they are kind of kicking around the idea of a book. They're not really sure yet or they don't have a group coaching program that allow them to leverage. Like if they had all these opportunities and new clients that are just it , they don't have a process in place to do that. We have a simple way to start and that's through our authority coach.com/trial it's basically a model that we've developed to show people how to set up a group coaching program. It's a, it's an online program that we've developed in order to do that and we're doing , it's like it's a crazy deal right now. It's like a dollar trial and it's one $37 a month. It's like get your foundation set up first. Right? So that's one path and one way to do it. So once they have , if they have everything in place, then you just go to , uh , there's, there's two ways, Jones media, publishing.com we have resources on there where you can go there and you can apply to work with us or authority, coach.com authority coach.com basically outlines our publishing model and how that works. And then they can also apply there . Yeah, that's great. And you've got a couple other websites, right? You've got your ask Jeremy jones.com. Yep . That's the podcast. That's my personal website where we post videos, training, things like that. But that's primarily my podcast there. And then how about a quick overview on some of the books that you've published? Yeah, sure. So , uh , number one is called client bait. That was one of the early ones that I wrote when I understood the value of , or the, the benefit, really a value driven marketing, education based marketing and , and putting that out. I have two books that I collaborated with multiple people. So one was on a networking and business development. One was on a communication and so, and then one other book that I published then took down because we're re revising it right now. So those, those are the books that I published. Mostly business growth and marketing type topics. Yeah . All interesting. I mean , I geek out over all that stuff, so I love it. I mean it's , it's very important I think to, to, to always be pushing yourself. And a book has been on my bucket list for a long time. It's like I gotta get it done, you know? And then I'm always, always grinding, grinding, trying to figure out, trying to organize it so we can have a conversation about that. That'd be fun off off air, but all right, so we've got a couple, a couple places to send people. You've got the authority. What was the, was the one, yeah, so they can get, they can pretty much get our group coaching blueprint model for pretty much for , it's a free trial or a dollar trial right now by going to authority coach.com/trial and they get a free trial. There were, I don't think we'll keep it up there permanently, but for now that's, that's what's there. And then the, the next best place is really Jones media publishing.com awesome. And the podcast, it's on all the platforms, ideas and impacts. Yup . It's on Spotify, iTunes and Stitcher and 160 episodes, 160 episodes of assets . Fun. That's fun. All right , well awesome. Well Jeremy, I really appreciate you being here. Anything else, guys ? That man, I appreciate you being here. The only thing, the only thing we might have missed is that for all those griller nation out there, if you have not left a review for this podcast, go now, leave a review . The reviews. Yeah, it's important. It's like pulling teeth, you know, I have to get up to tell everybody. Can you, do you mind? I'll give you a shout out for you. So if you haven't done it, go do it cause this is an awesome show. So well done. I appreciate that. Jeremy Jones. Thanks for coming on my friend. Thank you very much.

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